Results & How We Report

What we measure

We track the metrics that connect search visibility to business outcomes:

• Leads: calls, form requests, bookings and direction requests from search and Maps.
• Organic traffic: clicks and impressions from Google Search Console, split by page, query and language.
• Local visibility: Google Business Profile views and actions, and map pack positions across the neighborhoods you serve.
• Keyword positions: a tracked set of commercial keywords in English and Spanish.
• AI search visibility: whether your business is mentioned or cited for relevant questions in AI assistants and AI Overviews.
• Technical health: indexing, crawl errors, page speed and Core Web Vitals.

What a monthly report looks like

1. Summary: the main changes of the month in a few plain sentences.
2. Work completed: every task done, with links to the pages or listings changed.
3. Traffic and leads: organic clicks, calls and forms compared with the previous period and the same month last year.
4. Rankings and local visibility: keyword and map pack movement, including Spanish keywords.
5. Issues and risks: technical problems found, algorithm updates, competitor moves.
6. Next month: the priorities and why we chose them.

Reporting dashboards are available through the Semalt platform, so you can check the data between reports.

Example: a 90-day roadmap template

The table below is an example template showing how we structure a first 90 days. It is not a record of a specific client, and the real plan depends on your audit.

Each phase ends with a review of what worked, and the next phase is adjusted accordingly. See our methodology for details.

Ask for references

If you want to see how we work with businesses like yours, ask during your audit call. Where clients have agreed to it, we can share references and walk you through real reports. Request your free audit to start.