How We Audit a Miami Website

An audit is only useful if it measures the right things. Before crawling a single page, we confirm the services that drive revenue, the areas you serve across Miami-Dade and the languages your customers use.

• Primary conversions: calls, form leads, bookings, store visits or online sales.
• Priority services and neighborhoods, for example Brickell and Downtown for a law firm, or Doral and Kendall for a logistics or trades business.
• Known seasonality, such as tourist season, Art Basel week or hurricane season.

Technical problems quietly cap everything else. We run a full crawl, compare it with the XML sitemap and, when access is available, with Search Console indexing data.

• Indexability: status codes, noindex tags, canonicals and robots.txt rules.
• Architecture: crawl depth, orphan pages and internal link flow.
• Performance: Core Web Vitals on mobile, where most local searches happen.

For businesses serving local customers, the map results often matter more than the organic ones. We audit the Google Business Profile, check name, address and phone consistency, and compare your local presence with competitors in the same area.

• Profile completeness, categories, services and photos.
• Review volume, recency, ratings and owner responses.
• Local pack visibility from several points across the areas you serve.

Miami is one of the most bilingual markets in the US, but many sites treat Spanish as an afterthought. We look at whether Spanish pages exist for key services, whether search engines can tell the versions apart and whether the Spanish copy reads naturally.

• Hreflang implementation, including reciprocal tags and x-default.
• URL structure for language versions and language switcher behavior.
• Spanish keyword demand versus what the site actually targets.

Rankings follow relevance. We map target keywords to existing pages, check that each page matches search intent, and identify topics competitors cover that you do not.

• Keyword-to-page mapping and cannibalization.
• Thin, outdated or duplicate pages, including templated neighborhood pages.
• Trust signals for sensitive industries such as health, law and finance.

Links remain one of the clearest signals of trust. We review your backlink profile for quality and risk, then compare referring domains with the sites ranking ahead of you.

• Referring domains, anchor text distribution and link relevance.
• Potentially harmful or manipulative link patterns.
• Local opportunities: associations, chambers, sponsorships, Spanish-language media and event coverage.

A growing share of research happens inside AI answers. We run a set of realistic prompts in English and Spanish, record which businesses and pages get mentioned or cited, and review the signals that influence those answers.

• Whether your brand is mentioned, cited or missing for key questions.
• How accurately AI tools describe your services and location.
• Entity signals, structured data and crawler access for AI bots.

A long list of issues is not a plan. We group findings by area, explain why each one matters in plain language and rank fixes so you know what to do first.

• Quick wins that can be fixed in days.
• Medium-term projects such as Spanish page builds or content clusters.
• Ongoing work such as reviews, links and AI visibility tracking.